Meet the Founder
Built on real experience, practical knowledge, and a commitment to helping
others succeed in the field.
Mike Cramer
Mike is the founder of Service Trade Institute, built with a clear purpose—to simplify training and make real-world knowledge accessible to anyone serious about building a career in the service industry.
He has founded and grown multiple successful hood cleaning brands known for operational excellence, compliance, and long-term customer relationships.
Mike is a respected NFPA 96 Expert with deep knowledge of NFPA 96 and real-world field application.
He is the author of the NFPA 96 Interpretive Guide, created to simplify code understanding for contractors, inspectors, and facility managers.
Experience That Comes From the Field
Michael’s background is rooted in real job environments—not classrooms. From handling complex cleaning systems to ensuring compliance and managing operations, his experience covers every part of the process.
This hands-on knowledge is what shapes the training at Service Trade Institute—focused on practical application, not theory.
As a business growth consultant, Mike teaches owners how to scale through stronger systems, smarter marketing, disciplined operations, and effective sales strategies.
What drives Mike most is building great people who support their families, strengthen their communities, and raise standards across the industry.
Start Building Real Skills Today
Get access to training designed to help you work smarter, stay compliant,
and grow your business.
Get Free Tools to Grow Faster
Access powerful free tools designed to boost productivity, streamline workflows, and accelerate your business growth—helping
you achieve more in less time without extra costs.
Service Trade Institute delivers industry-leading training, certification, and business growth systems for commercial kitchen hood cleaning professionals focused on safety, compliance, and success.
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