Meet the Founder
Built on real experience, practical knowledge, and a commitment to helping
others succeed in the field.
Mike Cramer
Mike is the founder of Service Trade Institute, built with a clear purpose—to simplify training and make real-world knowledge accessible to anyone serious about building a career in the service industry.
He has founded and grown multiple successful hood cleaning brands known for operational excellence, compliance, and long-term customer relationships.
Mike is a respected NFPA 96 Expert with deep knowledge of NFPA 96 and real-world field application.
He is the author of the NFPA 96 Interpretive Guide, created to simplify code understanding for contractors, inspectors, and facility managers.
Experience That Comes From the Field
Michael’s background is rooted in real job environments—not classrooms. From handling complex cleaning systems to ensuring compliance and managing operations, his experience covers every part of the process.
This hands-on knowledge is what shapes the training at Service Trade Institute—focused on practical application, not theory.
As a business growth consultant, Mike teaches owners how to scale through stronger systems, smarter marketing, disciplined operations, and effective sales strategies.
What drives Mike most is building great people who support their families, strengthen their communities, and raise standards across the industry.
Roof Fan Leakage
Improper sealing and maintenance causing system damage and safety concerns.
Grease on Roof Deck
Grease on roof deck may void roof warrenty & increases fire risk and fails inspection.
Broken Suppression Pipe
Broken suppression pipe in hidden areas that increases fire risk and fails inspection.
Hidden Grease Buildup
Grease accumulation in hidden areas that increases fire risk and fails inspection.
Ash & Carbon Filled Oven
Conveyor oven had not been cleaned in 13 months. Burnt pizza fails inspection.
Grease on inner front Hood
Looking up and back shows a different perspective, fire risk and fails inspection.
Cleaning dounut hoods
How we cover equipment to minimize health risk and failed inspections.
MisAligned Roof Fan
Improper alignment sealing and causing drop in exhaust and higher kitchen temps.
Roof fan Hinge Kit screwed
Roof fan has a working hinge but fails inspection due to huricane screws.
Missing exterior Access Panel
Access panels missing at offests and long duct runs. Inspection Failed.
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Service Trade Institute delivers industry-leading training, certification, and business growth systems for commercial kitchen hood cleaning professionals focused on safety, compliance, and success.
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